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The Importance Of Branded Product Packaging


Package design contributes towards how clients see your company and in extension, your brand name. Enticing packaging design can leave a positive impression, which could ultimately lead to brand retention and possibly sales. Branded packaging is also an extension to your general brand image, which makes it a vital part of any company. You need to engage your customers with thought-out branding on the product packaging. It is important you can offer the proper information to your consumers before their purchase, visually. In this post, we discuss the significance of product packaging style in reinforcing sales and increasing the presence of items.

First Impressions

How do you differentiate your item from the competitors? ‘Shorr’ product packaging, a business that offers a range of packaging solutions, carried out an e-commerce client study in 2016. They discovered that 44% of consumers would buy again from an e-commerce store partly due to the packaging. Good packaging style (branding) and function offer a better client experience. Not only that, but those who received product packaging that wasn’t easy to open were also a dealbreaker for customers too.

So, if you’re offering in a brick-and-mortar environment, your product packaging style is the very first thing that a prospective client will see on the rack. Your consumer might make their first impressions about your item and your business based on how your product packaging looks and feels. Have you heard the saying, “judge a book by its cover?” Although the total worth of your item isn’t determined by its image, this is the very first (and in some cases only) possibility you need to win over a client.

Product Packaging example
Product packaging example from Pressed juice drinks. Photo by Devin Avery on Unsplash.

Product Packaging is Marketing

Think about your product packaging with the same method you think about marketing and branding. Brand name identity gets in touch with customers on two fronts: Producing a clear impression of a company and a product to a brand-new consumer. Advising customers about the brand name and the items provided. The packaging is among the key tools in specifying and sharing brand identity.

Does your bundle simply display your company logo? Does it utilise your business colours, typefaces and hallmarks? If not, it is time for a redesign. So, with just a look, your product’s product packaging has the power to create a new effect and/or rekindle an old memory. Not all packaging is designed the very same, but this is the something they all follow. According to the Paper and Product packaging Board study, switch to cardboard or paper if you wish to have premium packaging considering that 63% of consumers perceive that.

Yorksaw discovers that bold and brilliant colours are the trend in 2020. It’s a method for brands to protrude from the competition. Without these strong colours, some might fall back. Consider where your item will be offered and use this as a guide in developing your plan. Consider things such as font styles that will make it readable from a distance, or colours that will make you stick out from the rest. Fonts also hold weight in branding, but that is for another article.

Starbucks Coffee
Starbucks is a great example of a successful coffee brand. They offer distinctive packaging design that is recognised globally. Photo by Engin Akyurt from Pexels.

Clear Messaging

Aligning your brand with your packaging is essential, and small details such as fonts make a huge difference. Serif font styles are thought to present elegance. Meanwhile, sans-serif ones are those that interact informality. If your logo design or typography doesn’t fall under any of those classifications, you can use sans serif or serif for other details in your items.

For instance, if your brand name has a brilliant colour, which may recommend joy, your item packaging should show that too. If it’s on the cool side, your custom-made packaging ought to likewise have the same messaging. Design your plan in such a way that it can be updated or changed in case you wish to add variations to your items. To make your packaging versatile, we say to begin with your audience. Who’s your audience? Would they accept cardboard or another environment-friendly option? How would you individualise your product packaging? How would you make it user-friendly?

As mentioned previously, you need to ensure that performance is part of your product packaging design. Professional graphic designers understand their craft and they can provide you with a package style that works. Do not settle for less when it concerns your packaging, as poorly created ones, can break you. Your product packaging can produce an excellent impression and can also develop a bond that will keep your customers keep coming back for more. Apple is an excellent example of how they have developed an exciting, high-quality and fresh experience for their customers. There are many aspects to consider to make your packaging special to your clients. Packaging may seem complicated, but in the end, you need to keep in mind that you want to provide the best service you can offer to your customers.

Tags
  • Brand
  • Design
  • E-commerce
  • Packaging
  • Print Design
  • Product
  • Product Packaging
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Facebook Ad Conversion Rates In 2020


Online marketers understand the drill. Another week, another Facebook ad to get in touch with your audience. You churn out advert after advert, putting you out of pocket without the results you were looking for. For some reason, conversions do not seem to take off. Is Facebook even the ideal platform for your advertising money? Naturally, a conversion-focused advertiser or organisation (like you) will probably use the Facebook platform. Facebook happily boasted over 650 million day-to-day visitors to its website last year, a number that is going to increase in the foreseeable future. In the face of such high traffic to the social network giant, brands are not maximizing the website’s marketing functions, therefore losing out on tremendous conversion chances.

92% of social online marketers utilise Facebook marketing. The reported Return On Investment (ROI) for retail Facebook marketers is 152%. These are some outstanding numbers. However with 1.5 million active marketers (and 30 million branded Facebook pages), it is crucial to do whatever you can to stand above the crowd, and that’s what will make a distinction to your conversions. Facebook gathers incredible quantities of user data, which is created not only by the demographic details in a user’s profile but also through likes, interactions and shares.

Facebook Advertising
This is Facebook’s backend marketing suite. Artificial intelligence digests user data to assist marketers to maximise their reach and engagement. Photo by NeONBRAND on Unsplash.

 

Trial and Error

All of this information is available to marketers through Facebook’s extensive targeting features, however, it is essential to bear in mind that the efficiency of this capability relies on just how much you understand your target client base. If you are still uncertain which target profiles will work the very best, attempt an A/B test by producing 2 different profiles with the exact same ad but aimed at different target audiences. Facebook is an ideal platform for A/B screening in this regard, considering that online marketers can get in exceptionally particular requirements. A fundamental targeting strategy might look something like this: This covers your basics: place, age, generation, family-related interests and your wanted purchasing behaviour.

Time IS Money

Online marketers have discovered a lot over the previous number of years about peak conversion durations. Throughout certain times of the day, your target demographic is more active online and most likely to be shopping/browsing. Other times of day, they are merely not online or at least not in active purchase mode. Therefore, the potential returns for advertising will be minimal at best and nonexistent at worst.

Buy online
Getting to know when, where and how your audience interacts with online media is essential to get the best results in advertising. Photo by rupixen.com on Unsplash

Other advertisers will likewise be looking to put their advertisements up during the same or overlapping peak hours. This indicates that paying to promote just throughout these times will likely show more costly. To kick-start your understanding of when to target your ads, start by learning the peak hours of social network engagement.  Depending upon your market, these hours may not be best for you. For circumstances, online gaming communities are understood for putting in long hours late into the night. Attempt to figure out the most common hours your audience is online or offline, and arrange your posts around those times. Most platforms offer analytics that displays this vital information – use this to your advantage!

Times are changing

67% of social marketers think about Facebook to be the most efficient social media platform they utilise. At this moment, social media marketing arguably a necessary part of any effective marketing strategy. There was a time when brand names could acquire consumers naturally, but that age is over. Now Facebook is strictly pay-to-play, and marketers are wanting to exceed and go beyond the normal which creates competition. Facebook Ads are still pretty affordable for many online marketers. However, costs are increasing steadily year over year, and numerous marketers are justifiably fretted. Why do costs keep increasing? It is a simple matter of supply and demand.

Tags
  • Conversion Rates
  • Ecommerce
  • Facebook
  • Facebook 2020
  • Facebook Ads
  • Marketing
  • Online Marketing
  • Social Media Marketing
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How Much Does An App Cost?


Have you ever wondered how much it would cost to establish an app for iOS or Android? The marketplace of mobile applications reveals no sign of stopping. Naturally, a growing number of individuals are looking into how much it costs to make an app. Most of us utilise apps for communication, games, way of life, company, food, sports… the list goes on. Smartphone applications can be extremely beneficial for specific businesses but come at a price.

 

No App Costs The Same

Generally, the expense of making a mobile app ranges exceptionally. Various developer rates, task complexity and time it requires to construct an app impact the expense of making a mobile application. The rate to make an app depends upon the following elements: type (mobile video game, business, social networking, way of life. etc.) Platforms (iOS, Android etc.) Design (fundamental, private, customised) variety of page features & infrastructure. And of course, be all set to pay more to make your app great. Big and heavy apps that focus on the very best user experience, optimisation and fast speed are the most expensive.

Developers producing App
Developers working together in an Agency to produce an app. Photo by Tim van der Kuip on Unsplash.

Games may be both easy and innovative, with 3D graphics and physics, global ratings, AR support, even social networks integration. A more complicated game costs more, so it’s difficult to inform exactly without quote just how much to make an app might cost. Video gaming apps are the most popular category of application worldwide.

 

Sources Make a Difference

Essentially, we have 2 alternatives. Employing an expert company is more expensive. However, they are usually more reliable, and a design team would help you to get the very best app from your concept. Designers, programmers, task supervisors, all of them are competent and used to work in the team with each other. We consider this to be the guided method of developing an application. Similar to hiring an architect to map out a structure, and allowing bricklayers, plumbers and electricians to develop the building’s internals. Everything is managed and structured accordingly.

Now let’s examine the expense of freelance app designers. Excellent freelancers still might construct comparatively matching apps to the expert company, but finding them is a challenge in itself. There is potential to have the exact same quality though at a lower expense, but this is a risk that you might not find the people you need. Additionally, you are not guided throughout the process, so you need to be prepared with information that the ‘expert company’ would produce. Communication problems between members of the job can occur, so you need to put your manager hat on and ensure these types of cracks do not appear throughout the development process.

Freelancer working on a project
A freelance Application developer working on a project. One of the two methods you can choose when having an app created for your business. Photo by Kevin Ku on Unsplash

To conclude to the question “How much does it cost to make an app?”, the simple answer is, it depends. Numerous factors affect the cost, from the features of the app to the people you source. If you are serious in wanting to develop an application, you need a clear idea and be prepared to spend more to get the desired results.

Tags
  • Andriod
  • App Cost
  • App Design
  • App Development
  • iOS
  • Mobile App
  • User Interface
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App Vs Website: Which One To Choose For Your Business?


As the world is going digital, businesses and startups are busy adapting by developing their sites and mobile apps. However, the concern is which one will make your organisation more effective? The very general concept that everyone has is the coming era will be more of a mobile ‘app’ ecosystem than laptops or other gadgets. But, that does not imply the web is dead. So, how to master the future of the web? Through a mobile app or a site? There are plenty of advantages and disadvantages associated with both. The answer is selected according to your requirements and the kind of audience you desire to pull into your company. Businesses need to comprehend the significance of a mobile-friendly website and app.

The very first thing that any organisation or startup thinks about before going on the internet is just how much of a spending plan they have and how much they will need for getting satisfactory digital services. A lot of web design and development business agencies will suggest you to establish a site initially then a mobile app as it is a cheaper choice.

Writing notes
Mapping out the user experience design. Photo by Dan Dimmock on Unsplash.

The User Experience

Nobody has time to browse with a sluggish platform. So, consider which one is the fast mode of browsing? Website or a mobile app? The mobile app is, of course, quicker however it takes some time during setup. If the user is searching for basic details or they are not a regular visitor, setting up a mobile app will be more time-taking than visiting a site. But, it can be accessed offline. So, if your business requires such interaction of the user, you might develop a mobile app. A mobile site constantly needs internet access so, consider this element while selecting in between both. It is widely known that a mobile app is more interactive and can connect with all sort of other phone features.

Making an excellent mobile application is more expensive than structure or upgrading a mobile website. However, making a great mobile application can be expensive for startups. Mobile apps likewise have platform reliance so, you need to choose for which platform you want a mobile app like iOS app (for iPhone and iPad) or Android app.

Andriod vs Apple
iOS or Android? Which platform would benefit your users more?

Use Of Platform, Website or App?

A responsive site works well on all the hardware – laptops, smartphones and tablets. If you have a smaller budget, then launching a mobile website initially will be recommended. However, if you have a big budget to get users on all of the platforms (web, iOS & Andriod), then the sky is the limit.

Mobile apps can have a rich interactive interface. For example – a mobile app will be much better for a game development company than a web app. So, leading app developers will recommend an app if your startup is a video game or other such application-required organisation.

So, evaluate well for the length of time one can need your services. For offline accessibility, you require to develop complementary, location-dependent apps. So, apps will be more needed for offline mode of navigation than a website. If you think that your option caters mostly to users who are offline-then it’s better to develop an app where the user can access your services whenever it’s required.

The conclusion is that, unless you are a mobile-only start-up, website first is the way to go. There are several examples of start-ups and companies that have first launched their site. Instead of paying a big quantity in developing an app you can think about making your site more user-friendly and rank it first among Online search engine pages.

Tags
  • Apps
  • User Experience
  • Web Development
  • Web Vs App
  • Website

Artificial Intelligence, Machine Learning and Personalised Experiences


Yes, Artificial Intelligence (AI) is remarkable. It is developing at an exponential rate. It is likely that this decade it will be a huge talking point, however, not many people understand it.  The term “AI” or “Artificial Intelligence” itself can be somewhat deceptive; serving, as it does, as a catch-all phrase for anything including artificial intelligence and/or algorithms. AI is currently everywhere, and it’s making a big difference in our lives every day. Your smartphone, your automobile, and your bank all use an expert system every day. In some cases, it is obvious what it’s doing. Like when you ask Siri to get directions to the nearest petrol station for you.

According to Accenture, they have anticipated that through the innovation of AI, it will double the annual economic development rates of 12 of the largest developed nations by 2035. In our view, AI is set to play an important role in not just innovative disciplines but also the consumer journey and experience.

Data has a better idea
AI & ML offer ideas and experiences that humans do not necessarily think of. These technologies ‘connect the dots’ like nothing we have seen before. Photo by Franki Chamaki on Unsplash

Software With A Smart Brain

Soon launching, Adobe Sensei is one of the numerous programmes to currently be under development. It uses a system of fairly advanced device learning tools to expect your next move. This is compromised by harnessing trillions of material and data possessions to recreate elements in images where they did not exist by studying close-by pixels. The AI/ML determines things in your images and adds searchable words to your photo tags. And it acknowledges faces, putting landmarks on eyebrows and lips so you can change expressions with one click. Jobs that would have taken tens of minutes are done in seconds. This AI structure can offer a range of new actions and styles in intelligence that generate a new level of customised experiences.

For that reason, it is essential that in the future, we as web designers and developers utilise these details to personalise the digital experiences for customers. Powered by AI, these customised online scenarios can allow e-commerce websites to advise products distinctively to fit consumers. It also makes it possible for people to browse for products using conversational language or simply images, as though they were connecting with an individual. We are already seeing this occur with Amazon’s Alexa. Although some are sceptical about AI and might see the way it will use data as intrusive, we believe we should embrace its innovation in making our lives easier.

Data Is Everything

Any algorithm is as excellent as the data it works on; AI- and Machine Learning (ML) algorithms learn from data and heuristics to forecast the right context. So the quality of the data matters especially when providing customised experiences. Moreover, it is important to notify consumers when gathering and using their information. This quality information will sustain your AI/ML algorithms to help deliver personalised shopping experiences. Yelp understands that every customer is special and is now utilising their preferences to create unique interactions. For example, a pet-owner, who is on a keto diet and enjoys hiking will have a different search experience than a vegetarians mom who is searching for activities for kids.

Data and code
Data is the core of AI & ML. It collects it and interprets it quicker than any human brain could. Photo by Markus Spiske on Unsplash.

Customisation Like Never Before

The algorithm attempts to ‘listen’ to user choices and ‘hearting’ (usage of the heart icon) or advising matched services in the ‘Picks for You’ section. This helps create well organised and individualised experiences. Feeding algorithms with user choices, interests, behaviour, purchase history, location, and other info will help produce a data-driven customer profile. This will enable AI/ML systems to comprehend customers better and tailor experiences to match their requirements.

AI-powered material is still in its infancy. Marketers can start by utilising AI to optimise their shopping cart flow in real-time. AI can listen to and comprehend visitor signals during the flow towards conversion. This can be used to decide whether a consumer is vulnerable to upsell choices, or if a more simple route to the final conversion has a greater probability of success. When it comes to developing consumer relationships, absolutely nothing comes close to personalisation. Eight in 10 consumers are more likely to acquire from brand names that provide a personalised experience. It is not surprising that businesses are harnessing AI & ML to generate a new level of personalisation.

 

Tags
  • AI
  • Artificial Intelligence
  • Customised Expereince
  • Data
  • Machine Learning
  • ML

What Is User Generated Content and how is it beneficial?


You’re familiar with the ‘Share a Coke’ project, right? Coca-Cola encouraged consumers to share a Coke and promote their experience on Twitter. And WOW, did they ever. Individuals were excitedly taking selfies with bottles and cans of Coke products, providing the currently identifiable brand with an abundance of free marketing. Within 6 months of the campaign’s launch in Australia, it had seen terrific success. A 3% increase in sales transactions, a 4% increase in volume, 870% increase in Facebook traffic. Two out of five Australians purchased a Share a Coke pack. All of those selfies tagged with #ShareACoke was user-generated content (UGC). UGC is digital material that is produced and put out by consumers of a product or brand name.

User-Generated Content is Nothing New

The method backs to 2009 when Burberry released their Art of the Trench campaign, highlighting on Facebook and their website images of genuine customers wearing Burberry’s iconic Heritage Trench. The campaign was unbelievably successful, which makes sense when you consider that people trust word of mouth, even when the mouth is digital. 86% of millennials state that UGC is an indicator of brand name quality. 68% of those aged 18-24 think about the information shared on social media when making purchases. We trust what real individuals online tell us. We trust product or services that genuine individuals use. It is called social evidence and it is what drives consumers to seek to their peers, not brands, for proof of an item’s worth.

Share a Coke with America
Coke’s promotional can. ‘Share a Coke with America’. Photo by Ernest Brillo on Unsplash

How You Can Utilise User Generated Content

What makes user-generated content such a “must do” for your business? Authentic content is very important for success because it has been shown to increase engagement and conversions. Customers are much more likely to trust a recommendation from another individual than from branded material.

You need to plan out your UGC project to gain the best results. There are a few things that you should know before you start investing your important time preparing out a campaign. It is wise to choose what type of material you want people to share, and where they share it. Are they sharing a picture on Instagram or a video on Twitter?  What’s your campaign style? Edgy, fun, wholesome or adventurous? What industry are you in, or does that even matter? Having a blueprint on how you are going to make consumers share your product online is essential. There needs to be a simple trade between you and the consumer, engagement for free marketing.

 

Get To Know Your Audience

You are generally marketing to a specific section of your audience. They will then produce content that you will use to market to a different sector of your audience. Individuals who create UGC are most likely not going to be the same ones who consume in the user-generated content. Mainly, though, your UGC projects are going to reveal you who your supporters are, and will probably transform some brand-new ones. This suggests that our method here has to be twofold. We require to understand those who produce the content in addition to those who consume it. Users who generate content do so for any number of reasons, making it very important to know who your customers are.

 

Just Did It
A hashtag example of Nike ‘Just Do It’ slogan to ‘Just Did It’ – a past tense example of a hashtag that is used on social media to share Nike’s products online. Photo by George Pagan III on Unsplash

Leverage Your Followers

Customers are exceptionally valuable when developing content and building marketing campaigns. Here are some ways you may incentivise their involvement: promotional discounts on products, website features and social media shoutouts (popular and free). For a contest, you should incentivise with a reward. However daily UGC tends to be organic with brands coming up with hashtags and getting their followers to get involved.

A part of your consumers generates the material based on the promotion you give them and the specifications you give them, such as hashtags. For content generators, we use the purchaser personalities to assist to figure out why they produce material and what kind they may like to develop. Here are a few metrics to focus on: a variety of shares, number of submissions and amount of reach. Break your overall goal into smaller goals and develop a timeline to guarantee that you remain on track. You desire to develop a buzz about your campaign, but you do not overpromote it and do not choose irrelevant places to promote your project.

Tags
  • Branding
  • Marketing
  • Online Marketing
  • Social Media
  • Social Media Marketing
  • UGC
  • User Generated Content

Top 5 Emerging Trends in Modern eCommerce


Ecommerce has revolutionised retail. There is no doubt about this. In 2020, it is predicted that eCommerce sales are expected to account for between 15% – 20% of retail sales worldwide. With the Coronavirus forcing physical shops to close, many businesses are investing more into eCommerce solutions, potentially driving this number higher. There has never been a better time to start an online shop. Keeping up-to-date with commerce trends is important for survival and growth. Online businesses must be aware of the ‘new ways’ to keep their brands and products in front of the eyes of customers. The wants and needs of consumers are constantly evolving, and businesses strive to make online shopping easier, faster and more efficient. Ecommerce has become more advanced and is enabling a range of capabilities that will further blossom the industry. Take your eCommerce business to the next level by being quick to adapt to emerging trends. If you want to stay ahead of the game, try to research as much as possible about how your business can change for the better. In this article, we will discuss 5 trends that we think will begin to take the stage in 2020 and onwards.

 

The Rise of Voice

The way in which we search and purchase products are changing. Businesses want people to have next-to-no obstacles when buying something online. Voice search is becoming more prevalent with tools such as Siri, Amazon Alexa and Google Assistant. Amazon Alexa was one of the first companies to introduce the non-visual shopping experience and it is growing among Internet users. By 2022, purchases made by voice is predicted to grow by 55%. Voice-searched purchases are usually low-value products, such as food items and homeware products. This is an interesting point to consider, and if you own an online store that sells low-priced goods, you should try and consider how easy it would be for someone to search and find your store/products via voice.

 

Photo by Andres Urena on Unsplash

 

Personalisation

Personalising the online shopping experience is an effective way to keep customers satisfied. A research paper conducted by Bazaarvoice highlighted that more than 50% of shoppers say that personalised online experiences are important. Online browsers and shoppers want to quickly and easily find the products that they need. Technology and data can assist platforms to offer this information to their consumers in a range of ways. From targeted email marketing, to showcasing relevant discounts on specific products, there are many ways eCommerce stores can leverage data to bring a personalised experience. We believe that online personalised shopping experiences can forge a stronger bond between the brand and the consumer.

Photo by Adam Solomon on Unsplash

 

 

Social Media in Ecommerce

With the introduction of features that enable in-app purchases, social media is playing a significant role in the world of eCommerce. Shop’s by Facebook allows users to browse and purchase products easily from social media platforms. Brands are beginning to take social media seriously, using influencers to help market and increase their chances of getting discovered by their target audience. Social media offers a range of ways to connect with people. We have seen a recent boom with TikTok, whereby people can upload quick videos that express creativity and engaging content. Each platform offers unique ways of interaction, users and potential. Research what platforms can be useful for your business, and do not be afraid of investing money for paid marketing. Organic posting is excellent for growth, but it can be easily accelerated by paying an influencer or the platform to promote your business. Social media platforms are constantly working on incorporating eCommerce elements to aid businesses. People’s attention is on social media. When an advert comes on the TV, what do people usually do? Grab their phone. Social media is where the attention is, and therefore we believe these platforms can be great to boost your businesses awareness and sales. Take the time do the research and create a social media marketing strategy for the best results.

 

Photo by Erik Mclean on Unsplash

 

Mobile Shopping

As smartphones have become more sophisticated and the Internet has become ubiquitous, people are using their devices to browse and search for products. Arguably, mobile devices have matured the eCommerce space and therefore improving the eCommerce experience for mobile customers can be a huge opportunity for businesses to tap into. Millennials and Gen Z have grown up with technology and the Internet being at their fingertips. Thus, these generations are probably more likely to be browsing and shopping online using their mobile devices than older generations. With the gradual increase in trust, more websites and platforms are being optimised for mobile use. If you have an online store, we’d recommend ensuring that it caters for both desktop and mobile users to allow accessibility and for a smoother experience.

 

Photo by Paul Hanaoka on Unsplash

 

Ethical and value-based brands

Green consumerism is rising as people are becoming more conscious of the environment. This comes to no surprise, as access to information surrounding business practices, ethics and sustainability have made people question if more can be done to protect our future. Millennials are particularly involved and aware of brands that lead the way in sustainability, and the attention towards the subject is growing. Brands need to ensure that they are following good practices that are environmentally friendly, as we think this type on consumerism will continue to grow. Whether it is cruelty-free makeup or plant-based meats, there is a rising demand for taking care of the environment. Consumers feel more responsible for the planet, which in turn increases the responsibility for brands to cater to the eco-friendly needs of customers. Businesses that wish to thrive over the coming years should understand that their customers are willing to give their hard earnt money to brands that partake in ethical practices.

 

Photo by Boxed Water Is Better on Unsplash
Tags
  • AI
  • AR
  • Artificial Intelligence
  • Augmented Reality
  • Cloud
  • Ecommerce
  • Retail

How To Increase Web Traffic Via Social Media


Over the past decade, the way in which companies advertise has shifted dramatically due to the Internet. You have probably heard from your friendly Internet ‘Guru’ that driving online traffic can be achieved without the traditional word of mouth and print ads we are so accustomed to. As more businesses move to the online space, many people are uneducated on how to effectively drive potential customers to your virtual shop. Trying to crack the social media code can be confusing, unmotivating and feel like a waste of time. Fear no more! Below, we have compiled five effective ways you can get your social media channels to drive more visits.

 

Optimise Your Social Profiles

Whatever social media profiles you have, try and make sure you are taking full advantage of the features they offer. Facebook, Instagram, Twitter, Snapchat, Pinterest, Linkedin and Tiktok all allow you to add profile pictures and bios. Some even enable you to add banners, such as Facebook. If someone lands on your social media account, your boi and profile picture is likely to be one of the first things they see. What you offer in these areas is subjective. A profile picture could contain your logo, and your boi could contain a brief description of what your business is about. Having these areas filled out tells your audience that you are established, and can help ground a solid image.

Do your social media profiles offer your website link? They should. Whatever platform you are using, try and make sure that people can easily access your website. A good rule of thumb is having this in your bio. Not only will this give you and your profile legitimacy, but it will also direct your visitors to their next step to visit your website. By linking to your site from your social media channels, you are creating high-quality backlinks to your site – an important result of social profile optimisation.

 

Provide Value To Your Audience

When posting on your social media platforms, what are you aiming to do? What is the purpose of the post? These are questions you should consider carefully. Providing actual value to your audience is essential in building trust, solidifying your brand and most importantly giving people a reason to come back for more. If people see value in your posts, may it be for; entertainment, social engagement or information, people are likely to have a reason to explore more about your business. For example, if you sell hand-made candles, you could give people information on how to pick the ‘right smell’ by creating a video about how different smells provide various ambiences and promote specific emotions. This directly allows you to speak about your candles, offers useful information to candle lovers and adds credibility to your business. Since you are providing more than your typical ‘ad’, people are more likely to remember your brand and even check out your website. Connecting your product or service with something useful is considered gold in the social media space, as attention is everything.

 

Not Every Post Needs To Be An Ad

A typical day of social media scrolling consists of the occasional cat video and a boatload of ads. Many businesses make the mistake of posting too many ads in relation to other types of posts. Always trying to sell something is a turnoff.  Adverts can stick out like a sore thumb and people want to feel connected with a brand that represents something which aligns with the viewer. Gary Vaynerchuk, an entrepreneur and a New York Times bestselling author, has a boxing analogy of ‘jabs’ and ‘right hooks’ and how he applies them in marketing terms. In a nutshell, a right hook’s content aims to sell and self-promote, whereas a jab’s content aims to engage and trigger an emotional response. Too may ‘right hooks’ can be detrimental to your audience by annoying them and can kill engagement potential. “There is no sale without the story; no knockout without the setup.” – from Gary Vaynerchuk’s book ‘Jab, Jab, Jab, Right Hook’. More meaningful content, less selling. When you do come to post an ad, your audience will probably take more notice, as you have built trust, potentially resulting in more website views.

Refer People To Your Website

When posting on social media, it is likely that you will get questions about your product or service. Try and refer people to your site with the answers. People engage in the comments area often and ask a range of questions. “Do you have this product?”, “Do you ship to the UK?”, “Is your business eco-friendly?”. Try to refer them to your specific website page that directly answers the question – they are likely to have a browse and perhaps even purchase something. It is a good idea to think about how you can use your website as a ‘hub’ which you can direct your audience to.

 

Engage With Your Audience

One of the most important aspects of social media is being social. Yes, it sounds obvious, however, many businesses do not create a ‘community’ feel to their social platforms. If someone asks a question, try to answer it. If someone makes a nice general comment about a post, product or service you are promoting, comment back. Engaging with your audience creates a community and social platform algorithms pick up on this too. The more you engage with users, the more likely the platform will put it in front of more people.

Conclusion

Social media platforms are great tools that can increase brand recognition, provide people value and ultimately drive website traffic. Social media is largely about human phycology, and being ‘social’ is a key element in being successful to drive traffic to your website.

Tags
  • Ecommerce
  • Facebook Ads
  • Facebook Marketing
  • Social Media
  • Social Media Marketing
  • Website

Could a Recession Be a Good Time to Launch a Business?


2020 has been an interesting year, to say the least. It seems like the sky is falling and things are going down the pan. Economically, a recession is well underway, and due to the Coronavirus, a great depression could be looming. Businesses have been closed, governments are paying out wages and banks are loaning to keep businesses afloat. We are going through tough times, and that is not even discussing other issues, such as healthcare and inequality in 2020.

From a financial perspective, people are worried. Businesses are closing and jobs are being laid off, putting people in dispair on what they should be doing for work and money. Do they look for a new job? Are businesses hiring? Tough times cause for tough measures and some people choose to create their own destiny by setting up a business. Are they mad? Nope. Actually, there are many examples of companies being created throughout a recession such as Airbnb, Netflix and Disney. An uphill battle it seems, but a fight worth a thousand lessons that make these businesses resilient. There is something about the challenge of a recession that forces founders to create cash-savvy and innovative ventures. Businesses made in hard times and are built to last. So what is it that makes startups launched during a recession so resilient? Here are some of my thoughts:

Resource-efficient

Ever heard of the saying ‘Every little helps’? Successful startups that survive economic downfall are usually considerate with their resources and operations. Being resourceful only has its benefits by; saving money, cultivating innovation and can increase the competitiveness of an industry. Resources can be scarce throughout a recession and having to deal with that fact can help businesses learn how to make more from less.

teamwork
Photo by NESA by Makers on Unsplash

Competitive disruptors

New businesses need to think of creative ways to do what their competitors do, but better. Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services at a discounted price. Groupon launched during the 2008 housing crisis as a disruptor of retail’s business model. Stephen George, who was one of Groupon’s first five employees in 2008 said “With discounts, incentives and product discovery, Groupon provided a way for companies to get exposure and consumers to ease back into discretionary spending. In times of market uncertainty, technology companies that provide efficiency, cost-savings and transparent value to all parties are the ones that thrive,”. This is one example of how even in a sluggish economy, there is potential to prosper. I think this particular business benefitted both, industries and consumers when they needed it most.

In 2008 Airbnb was also founded. A simple online platform that allows people to rent out rooms or apartments. When the Great Recession hit later that same year, suddenly the need for short-term, low-commitment living quarters exploded exponentially. The competitive advantage for Airbnb has always been its ability to exploit the weakness of traditional, old ways of renting. Now in 2020, Airbnb has roughly 160 million users. Morgan Stanley conducted a study around Airbnb’s usage and found that 49% of users of the home-sharing service used it as an alternative to a traditional hotel. Others say they’ve used Airbnb to replace bed and breakfasts, staying with friends or family, extended stay hotels, vacation rental sites, and corporate apartments. Airbnb is a truly disruptive platform that reinvented traditional ways of renting, throughout a recession.

 

Reinvest to improve

Businesses that choose to reinvest their profits to make their product or service better, do better. This is just speculation, but to me, it makes sense that startups who continue to invest their money to improve will stay ahead of their competitors. Research and development are what keeps businesses ahead of the game and in touch with what their customers want and need. Many startups focus heavily on evolving their processes, improving their products and services through iterations and learning from their mistakes. Some startups make bold moves in an attempt to reinvent or largely change ways in which something is done.

business meeting
Photo by Austin Distel on Unsplash

 

Conclusion

Statistically, most businesses started during a recession won’t become as successful as Netflix or Disney. In fact, many will probably fail. However, it is interesting to discuss what it could take to be successful when the odds are against you.

Tags
  • Business
  • Recession
  • Startup

Coronavirus Contact-Tracing Apps


Recently, there have been efforts by technology companies working alongside governments to deliver solutions that quickly identify people who might have been exposed to the Coronavirus. As the global fight against the virus continues, countries are exploring ways to get back to normal. We are beginning to see locations and businesses slowly re-open that are not deemed as ‘essential’, and thus see more people going outside. Beginning to re-open economies has its risks, and contact-tracing apps could potentially help reduce the risk of the virus spreading.

Reinventing Contact Tracing

Contact tracing is a slow process that relies on in-person interviews and detective work. Technology companies are developing quicker ways to obtain and analyse information through smartphone apps. These applications automate the process of retracing a person’s movements and analyse who they have come into contact with, enabling health services to contact those people as early as possible. Of course, there is some controversy with regards to privacy and trusting these companies with this data. Also, the efficiency of these apps has yet to be proven useful.

 

Covid-19 Apple App
Photo by Cory Checketts on Unsplash

 

Collaborating Tech Giants

One thing this virus has bought is a wide-spread collaboration to help countries around the world slow the spread of COVID‑19 and accelerate the return of everyday life. Apple and Google have recently announced that they are collaborating to create contact-tracing software. They aim to implement cryptographic functions that work in the backend of their operating systems to generate and process data. You can find more information here. It seems that Apple and Google are aware of privacy issues and the two companies have forbidden participants from gathering users’ location data, among other restrictions.

Apple, Google and other companies, such Latvia are testing ways in which our smartphones can communicate to one another to slow the spread of the Coronavirus. No one really knows if this will be successful, but it is probably worth trying. Let us know your thoughts on these technological developments. Would you feel safer using these apps? Are you concerned with your privacy?

Tags
  • Apple
  • Apps
  • Coronavirus
  • Coronavirus pandemic
  • COVID-19
  • Google
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