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8 Web Design Trends in 2019


2019 is here and with the new year comes new digital trends. Websites are consistently evolving to create the best user experience and journey. They are closely connected with brand identification and thus, if users have a good experience, they will positively relate it to the business – the same applies to negative experiences.

Websites have come a long way. We have seen some major developments to overall design and functionality, to the point where capabilities are limitless. Coming across a site that has creative User Experience (UX) and User Interface (UI) which offers a memorable experience is second-to-none – in today’s digital world it’s expected. Consequently, we have some web design trend predictions for this year.

 

8 Web Design Trends that will be huge in 2019


 

  1. Non-Traditional Scrolling
  2. Gradient Colouring
  3. More Interactivity
  4. Triggered Animations
  5. All Shapes and Sizes
  6. Glitch Art
  7. Chatbots
  8. Even More Video Content

 

1. Non-Traditional Scrolling will trend

Have you noticed more websites are using various scrolling techniques for unique user experience? We have too. Designers are dabbling with new ways to explore content with non-traditional scrolling to acquire the user’s attention, and it works.

Horizontal scrolling and animation scrolling creates a special journey and is becoming more popular for visually displaying content. Here are examples of some stunning unique scrolling methods:

https://norebro.colabr.io/demo29/

https://www.squarespace.com/about/timeline

https://www.easytigerfilms.fr/en

 

 

As users scroll, designers will use triggered animations to produce a sensational journey. Throughout 2019 we will see more websites that experiment with distinctive forms of non-traditional scrolling.

 

2. Gradient Colouring is becoming trendy

Gradient colouring has become popular since Instagram released their new logo using the magenta gradient. That change was widely discussed with user’s waging their opinion, but nonetheless, it was noticed. Combining colours creates an impactful design and has now become a popular design choice.

Designers are using elegant gradient colours to complement interface design. In 2019 we will see a surge of sites that choose gradient colouring over traditional methods.

 

3. More Interactivity

 Designers strive to keep consumers locked onto their site for as long as possible. Attention has certainly become the new currency in the digital world. Creators are intelligently evolving user interactivity to utilise features that offer improved experiences.

Web design can become costly to clients when requiring innovative features to keep users on a site. However, exploiting elegant visual design with animations can increase the amount of time spent on a page and brand awareness, thus making it a positive investment.

Our design team predicts that as more clients ask for unique experiences, the cost will drive down due to an increased need for automation for these processes. This year, we predict that websites will become more engaging than ever.

 

4. Triggered Animations

Leading from an increase of user interactivity follows triggered animations, typically from scrolling. This type of design showcases visual design skills that take away standard static websites. Users seem to enjoy animations based on their actions as it increases the website’s use and overall exploration.

Websites are encouraging people to scroll and click through pages to offer meaningful journeys. Designers must be careful though, as moderation is key with triggered animations. We have often experienced sites that overuse animations which confuse the user and lose its zest. Triggered animations can be highly effective if used with purpose, and 2019 will be the year where designers adopt this method further.

  

5. All Shapes and Sizes

 2018 was a strong year for abstract, natural and organic shapes and lines in web design. This trend is beginning to take shape (pun intended) as we have seen more brands create their own styles to bring a unique look to the screen.

Organic shapes and elements have become popular in video content and are now migrating into websites to intrigue users. Shapes and lines can literally be as abstract as the designer wants them to be and can complement the interface.

Shapes have been widely explored for design purposes. Geometric structures such as squares, rectangles, and triangles with their sharp corners were the craze not so long ago. They created a sense of stability and structure, but 2019 trends are more concerned with a feeling of accessibility and comfort.

The goal for web designers is to create a human feel and reduce the robotic composition to the experience. Designers will use smooth, nature-inspired shapes and lines to allow users to flow through the layout freely. 

 

 6. Glitch Art

The retro design has defiantly had its moment in the web-space, and now we are witnessing the corrupted, crinkled glitch art comeback. Retro has subsided and morphed into retro art gone wrong them, a distorted, double-exposed look that unintentionally created striking content. 

Glitches are strange, ambiguous and futuristic that provide a feeling of disorientation by giving websites a distinctly psychedelic look. 2019 we predict more designers will explore

 

7. Chatbots

Chatbots have slowly but surely made their way into the webspace, and will be in the spotlight in 2019. Significant progress in the technology, such AI and machine learning are making them more intelligent, efficient and user-friendly.

Chatbots will make more of an appearance this year, offering greater customisation than previous iterations. They’ll become more inviting by wiring it with the brand feel, giving users more accessibility and information than the average website.

 

8. Even More Video Content

Video has infested websites and will only to grow at scale. Most of our online content is video due to it being much more engaging and complex. Designers are taking advantage of their uses to offer dynamic and memorable web experiences.

Quick, impactful video content will become a larger priority in website design and we will continue to see a rise in businesses, brands, and people exploiting the power of the multi-dimensional content.

 

Tags
  • 2019
  • Design Trends
  • Web Design
  • Web Development
  • Web Trends

8 Mobile App Design Trends in 2019


2018 was a prodigious year for mobile apps. User experience (UX) was at the centre stage where designers and developers thought outside of the box to create fresh, fun digital experiences. The mobile app industry is booming and 2019 is only going to set the bar even higher. No doubt 2018’s trends will trickle into 2019’s, there are a few styles that will likely dominate the scene as the new year unfolds. Let’s see what the latest mobile app design trends of 2019 might be.

8 Mobile App Design Trends that will be huge in 2019

  1. Voice Activated User Interfaces
  2. The Rise of Video
  3. Content Oriented Experiences
  4. Simplicity and Comfort
  5. Wearables
  6. Animations
  7. Augmented Reality
  8. Biometric Authentication is the new fingerprint

 

 1. Voice Activated User Interfaces

The landscape in the way in which we interact with user interfaces has transformed due to personal voice assistants. With the likes of Alexa, Siri, Google Home, and Echo, physical touch is not required to drive the technology and consequently causing ripples in the user interface space. This technology has been around for some time, nonetheless, it has embarked a tipping point where voice assistants are accurate enough to use in every-day-life. With Alexa’s success, now even search engines are exploring and optimising voice-command-based queries, thus making the voice-activated interface a 2019 UI trend that will come in quite handy.

 

2. The Rise of Video

According to Cisco, by 2021 80% of Internet traffic will be video. This is a bold prediction and explains what might transpire over the next coming years. Interfaces have come a long way, out with a page full of static text in with the video.

Today we find ourselves consuming dynamic interfaces that contain all the bells and whistles. Facebook, Instagram and YouTube are an enormous part of our media consumption, which is mostly video. Video is an exceptional way to grab users’ attention fast, which is particularly important due to the average span of an Internet user is around 8 seconds. Video content delivers an experience that captures users like no other. Businesses have quickly come to utilise video content to target specific videos to particular users, like Facebook Advertisements. Video is harnessed to distribute more in a shorter time and has been proven to be impactful when used in short bursts. With video content being widely created, it is being embedded into our user interfaces and enriching our experiences to capture and keep the user’s attention.

 

3. Content Oriented Experiences

Digital experiences are becoming richer, targeted and memorable. We all love to use a well-created app. It just feels good; intuitive to the touch, simple and clean. However, the landscape of UX and UI is shifting due to content, where compelling experiences are focused on exploiting user data like preferences, behaviour and journeys.UX & UI in 2019 will take full advantage of stitching content and data into the design, constructing specific experiences to particular users.

Information is sourced about the user’s needs through their past interactions on the app. Stages like preferences, purchases, reviews and touchpoints create a personalised experience which goes a long way. 2019 will leverage user data to produce customised journeys that deliver relevant, targeted content.

 

4. Simplicity and Comfort

Since Google’s Android KitKat release back in 2013, material design has had a prosperous run in the design world. Our taste for simple, minimalistic interfaces bring clarity to the user and allows attention to what matters, content. Users value experiences that are tranquil and second nature and for designers, this means the focus of app design has shifted to how content flows with design, contrary to flashy graphics and typography.

Apps in 2019 will have the intention to save time and effort through clear, simple layouts that embrace functionalities and features. Material design, animations, de-cluttered content and tasteful minimalistic design will have more presence in 2019.

 

5. Wearables Working With Apps

Wearable devices, smart devices and the Internet of Things (IoT) is on the rise. We are in a world where technology and screens are being implemented in everyday items that are connected to the internet. By 2019, it is predicted that 200 million wearable devices will be sold. Designers and developers are crafting applications that adopt ecosystems from larger devices. These bite-size bits of content will be packed gracefully into smaller devices like the smartwatch to bring the digital experience even further. Throughout 2019, we will see a continuous surge in wearable devices and therefore will be accounted for in the design process.

 

6. Animations

Apps are beginning to explore adding unique animations to the experience by producing flow like animations and feedback. The popular app design trend gained traction in 2018 and in 2019 we’re expecting more dynamic and functional animations to intensify the user’s attention. With a simple design, clean, smooth and fluid animations will complement designs and improve the overall experience. Once primary restricted for games, animations are beginning to be programmed in mobile apps to offer innovative uses of touch to engage with the interface. Parallax scrolling, modular scrolling, content display, and trigger points will continue to develop in 2019.

 

7. Augmented Reality  

AR has gained interest over recent years and more particularly demonstrated its potential to be implemented into mobile apps. Advances to mobile hardware and augmented reality technology can dramatically enhance the user experience in a fundamentally unique way. Its unexplored territory has given designers/developers the opportunity to think up distinctive digital experiences in several ways. Big brands like Ikea and Walmart have already used AR into their mobile apps to deliver more information to the user and assist them with purchasing products. The coming year will further embrace AR more than ever.

 

8. Biometric Authentication

Biometric authentication is a fairly new technology that is taking security to the next level. Businesses are exploring how they can use it to reduce breaches and therefore will be an extremely important part of UX and UI trends.

In a nutshell, this technology ensures that both parties are protected, the business and the end-user. Security is unsurprisingly at the forefront of the implementation and industries such as banks. In particular, are incorporating biometric authentication in their designs. As we move away from letters and numbers, we will see more mobile apps harness facial, voice, fingerprint, and iris recognition in 2019. This removes the tedious experience of trying to remember your password whilst increasing security.

Tags
  • 2019
  • Design
  • Design Trends
  • Mobile App
  • Technology